HSM IP LTD
HSM IP is listed as a top tier law firm and our own Sophie Peat is a leading trademark practitioner in the 2019 edition of WTR (World Trademark Review) 1000 – The World’s Leading Trademark Professionals. This publication features the top Read more +
Corey Neysmith and Gabriel Morla of HSM IP Ltd. presented International Trademark Association’s (INTA) Unreal Campaign to over 40 students at the Cayman Islands Further Education Centre (CIFEC) on Thursday, 29 November. INTA’s Unreal Campaign is a consumer awareness programme Read more +
Jennifer Cotarelo-Choice, a Paralegal at HSM IP, will attend Asociación Interamericana de la Propiedad Intelectual’s (ASIPI) meeting in Brazil from Sunday, 25 November 2018 to Wednesday, 28 November 2018. Jennifer is looking forward to catching up with existing clients and Read more +
Huw Moses and Natasha Whitelocke of HSM IP attended the Intellectual Property Caribbean Association’s (IPCA) 4th AGM held at the Hilton Miami Airport Blue Lagoon in Miami, Florida on 3 November 2018. IP practitioners from all over the Caribbean attended Read more +
Cayman Trade Mark Spotlight: CITA
Sophie Davies, a Senior Associate at HSM IP reached out to Tiffany Ebanks, Executive Director at the Cayman Islands Tourism Association (CITA) to get her feedback on trade marks and the registration process.
This month on August 1 2018, it will have been one year since The Trade Marks Law, 2016 was implemented in the Cayman Islands.
HSM IP, a specialist intellectually property law practice helped to orchestrate this revised law and is celebrating the anniversary by featuring some of the companies that have filed with them within that period.
SD: What inspired you to register your trade mark?
TE: CITA had started looking into obtaining a trade mark protection overseas before it was activated locally. Once CITA learned of the new trade mark law and the ability to obtain registrations here in Grand Cayman, we took the opportunity to attend the training/information sessions that were provided to members of the general public.
Upon learning the steps and costs, although we have a few different logos for CITA’s various initiatives, we made the decision to focus available resources on our main logo, the Cayman Islands Tourism Association with our turtle mark, as well as our largest and most popular annual event, Taste of Cayman.
SD: Why is registering your trade mark important to you?
TE: Our Association realises the benefits of having these basic items in place for our non-profit membership-based services as we are committed to serving and advocating for our members on an ongoing basis. We believe registering is important in order to protect our intellectual property and reputation.
Having our name and event trademarked ensures we are protected from others using our event branding or our namesake and also allows some scope for growth channels, should we review revenue streams and other possibilities to fund the Association’s operations.
SD: How did you find the process of registering your trade mark?
TE: HSM IP made processing our trade marks quite effortless. There were a few decisions that needed to be made on our end, as there are numerous categories of trade marks. Their team ensured we were made aware of the different options and guided us through the process, as well as made suggestions.
SD: What would you say to other businesses who are thinking about registering their trade mark?
TE: We would recommend that persons carefully evaluate their branding and determine whether this is something that would beneficial to their business or organisation. It does not hurt to seek ways to secure your intellectual property and enhance your prospects for future promotion and growth.